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	<title>Go Greener Tips &#187; Green Label Keds</title>
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		<title>Keds go green in new line of eco-friendly sneakers</title>
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		<pubDate>Tue, 31 Mar 2009 16:35:29 +0000</pubDate>
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				<category><![CDATA[Green Product Reviews]]></category>
		<category><![CDATA[Emily Sugihara]]></category>
		<category><![CDATA[Emily Sugihara and Keds]]></category>
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<div style="position:relative; margin: 0 0 8px 2px;" mce_style="position:relative; margin: 0 0 8px 2px;"><a href="mailto:?subject=Keds go green in new line of eco-friendly sneakers&#038;body=http://www.greenrightnow.com/kabc/2009/03/27/keds-go-green-in-new-line-of-eco-friendly-sneakers/" mce_href="mailto:?subject=Keds go green in new line of eco-friendly sneakers&amp;body=http://www.greenrightnow.com/kabc/2009/03/27/keds-go-green-in-new-line-of-eco-friendly-sneakers/" style="font-size:0.75em; color:#0000FA;" mce_style="font-size:0.75em; color:#0000FA;"><b>E-mail This Story</b></a></div>


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<h4 style="border: 0pt none ; margin: 0pt 0pt 15px; padding: 0pt; color: #aaaaaa; font-size: 0.85em;">March 27th, 2009<!-- by Melissa Segrest  --><br />
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<strong>By <a href="mailto:melissa@noofanglemedia.com">Melissa Segrest</a></strong>

<strong>Green Right Now</strong>

What comes to mind when you think of green Keds? A pair of Keds that are green, right?

Think again: the iconic American-made sneaker (did you know the term sneaker was coined for Keds?) that has been manufactured since 1916 is breaking out of the rubber-sole mold. They have launched a new “green” collection this week.<a href="http://www.keds.com/shopping/product/detailmain.jsp?itemID=1539&amp;itemType=PRODUCT&amp;iProductID=1539&amp;pageSuffix=Recently%20Viewed%20Item"><img class="alignright alignnone size-medium wp-image-3211" style="border: 0px none ; margin: 6px; float: right;" title="green-label-keds-keds_com" src="http://www.greenrightnow.com/wp-content/uploads/green-label-keds-keds_com.jpg" alt="" width="226" height="138" /></a>

How are the new Keds eco-conscious? Keds says:

<ul>
	
<li>The uppers and linings are 100 percent organic cotton</li>


	
<li>The outer soles are made of recycled rubber</li>


	
<li>The insoles are made with recycled fibers and non-toxic chemicals</li>


	
<li>The shoes are made of non-toxic ink or dyes, and they’re made with water-based cements. The hardware is nickel-free</li>


	
<li>The boxes and tissue they come in made of are 100 pecent post-consumer waste.</li>


</ul>


As part of the eco-shoe rollout, Emily Sugihara, whose Baggu line of trendy re-usable shopping bags is quite hot, has partnered with Keds and will show up in their advertising campaign. She’s also offering green tips and suggestions on the Keds Web site, <a href="http://www.kedsgoesgreen.com" target="_blank">Kedsgoesgreen</a>. In exchange for Sugihara’s involvement, Keds has made a donation to the Natural Resources Defense Council.

Plus, for every pair sold, Keds pledges to plant a tree with help from the Arbor Day Foundation.

The shoes are <a href="http://www.keds.com/jump.jsp?itemID=298&amp;itemType=CATEGORY" target="_blank">available online now</a>, in black, white and — of course, green — and cost $55 a pair (a bit more costly than your standard Keds). A second style of green keds, the Meadow Mock Toe, will be available Saturday, and will also sell for $55. You can also find them at Nordstrom stores across the country.</div>


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