tvc that won a gold lion under the film category in the 54th edition of the cannes international advertising awards. CREDITS: Country: GERMANY Advertising Agency: NORDPOL+ HAMBURG Country: GERMANY Creative Director: Lars Ruehmann Art Director: Bjoern Ruehmann/Joakim Reveman/Matthew Branning Production Company, City: PARANOID PROJECTS, Paris Country: FRANCE 2nd Production Company, City: PARANOID US, Los Angeles Country: USA Director: The Vikings

GE (General Electric) released a TV ad promoting wind energy: Capturing the wind and putting it to good use – Wind Energy from GE, the cleanest renewable energy on earth. The ad has been nominated for the most outstanding commercial in the Emmy Awards 2007. The General Electric Jar ad was developed at BBDO, New York by chief creative officer David Lubars and Bill Bruce, creative director/art director John Leu, creative director/copywriter Brad Roseberry, executive producer Regina Ebel, assistant producer Filomena Lovecchio, executive music producer Melissa Chester. Filming was directed by Traktor (Pontus & Patrik) via Partizan with director of photography Emmanuel Lubezki (Children of Men). Editor was Gavin Cutler of Mackenzie Cutler. FX was done at Mass Market. Music in the ad is ‘Catch the Wind’, performed by Donovan.